What are the objectives associated with search engine optimization and what measures can they achieve? What is the difference between SEO, SEA, and SEM and can SEOClerks help? This article is intended to let readers understand, in a comprehensible way, what SEO is. SEO is an acronym that stands for “search engine optimization”. By definition, this includes all measures that lead to a website being ranked in the organic (unpaid search) results of search engines.
If a person reflects on their own search behavior on Google, Bing, and Co., they will quickly be able to answer the question of why it is important to be as high as possible in search results. As a rule, people click on one of the first three to six results after an engine search. Since the top entries are paid ads, de facto only the top placements get thousands of clicks per day. Web sites that are not on the first page of the search results will hardly receive visitors from search engines. When did you last check the results on pages other than the first?
The better a website’s SEO, the better its visibility. The higher the click rate, the more visitors can be registered, which means the greater the possibility of sales. The only thing that matters is the site’s optimization or, at least, the increase in its popularity level. In order to avoid being missed, search engine optimization is used.
The reason most people are satisfied with the first page of search results is due to the algorithms of the search engine in question. Using a variety of different criteria, each algorithm determines the placement of each webpage recorded in the index of the search engine. Google’s algorithm has now become so sophisticated that, on the basis of each search query, a person’s search behavior and geographic location is used.
The engine presents search results in descending order of relevance, optimally satisfying the user’s needs for information or entertainment in almost 100 percent of all cases. This is because the search engine user actually clicks on a result, which is also dependent on the design and content of the so-called snippet, the small text excerpt including the page title.